CAC Across Industries

The average CAC for each industry varies widely. Take a look below to see what you might expect to see in your specific industry. This will give you a baseline of where you want your company to be.

Travel

$7

Retail

$10

Consumer Goods

$22

Manufacturing

$83

Transportation

$98

Marketing Agency

$141

Financial

$175

Technology (Hardware)

$182

Real Estate

$213

Banking/      Insurance

$303

Technology (Software)

$395

Telecom

$315