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Break Free From The Entrepreneur's Paradox

Forbes Article- 3 substitutions for the damaging phrase "fake it until you make it"

helpful tips Jul 21, 2021

It’s an all too common refrain, “fake it until you make it.” While those using this phrase are often well-intentioned, perhaps trying to give someone a vote of confidence that if they keep at something they will eventually find success, there is one big problem with this phrase— the word FAKE. 


Encouraging others to be fake or assuming we need to be fake ourselves is not sound advice. Nobody wants to associate with someone that is disingenuous or trying to be something they are not. 


Instead of saying “fake it until you make it,” I’ve come up with 3 alternatives to this popular phrase that will inspire us to be authentic while still allowing us to reach our end goal. 



  • Face it Until You Ace It


Face your challenges head on instead of trying to fake your way to the top. 


  • Be It Until You See It


Emulating attributes in others that we aspire to be like doesn’t mean...

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Stop Faking It and Start Making It-- 5 Keys

helpful tips Jul 07, 2021

“Fake it until you make it” is a cliche that has been ingrained into entrepreneurial culture for decades. The problem is, the more you think about this advice, the less sense it makes. Faking skills and confidence leads to fake relationships and drowning in imposter syndrome


There are lots of ways to move past the “faking it” stage and start out right, actually “making it” instead. In my latest article on LinkedIN, I laid out five strategies for “making it” rather than faking it. They are:


  1. Be real, not fake. Showing your true self improves interactions with business partners, team members and customers. Authenticity and vulnerability is not a weakness, it’s a strength. 
  2. Focus on your strengths. Take on the things you’re great at, celebrate your successes, and rely on others for the things you aren’t sure how to do. Don’t fake it by pretending you have it all figured out. Focus on the...
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Bulletproof Formula for Being on Time Every Time.

helpful tips Apr 13, 2021

I used to think that showing up late to a meeting showed everyone in the room how important I was. I equated business with success. That’s a larger conversation, but I have learned through experience that it is simply untrue. Showing up late tells everyone else that you don’t care about their time, which is disrespectful and honestly, pretty rude.

When I realized this, I was horrified, and I took immediate steps to change the way I thought about time. I made real changes to my mindset, planning and routine to ensure that I would never be late again. 

Entrepreneurs are busy people, and hearing that you need to be on time, all the time might sound impossible, but I promise you, it’s not. 

I’ve hit on a formula that works for me, and I’d love for you to try it out. It looks like this:

  1. Evaluate why you’re constantly late
  2. Put room in your schedule to prepare for and travel to meetings
  3. Take actionable steps to stay on schedule
  4. Reward your...
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